One of the greatest ways to contact your clients is through email marketing. There are so many different ways to use email marketing that it can be overwhelming. The article below will help you think about email marketing, and show you the different ways you can apply it to your own business.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won’t be accused of sending out spam.
If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.
Use passive and active feedback to improve your email marketing strategy. Active feedback is simply asking your readers for opinions and other suggestions they might have. Passive feedback is very subtle and may not even be obvious to your customers. You can use any type of internet software tool to determine which links get the most clicks.
Your emails should contain an incentive. Give your customers a compelling reason to give their business to you instead of your competition. One common example of such an incentive is to offer free shipping if a customer’s total order exceeds a certain amount.
Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don’t wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.
Don’t forget to include an effective call to action at the end of each email. Tell your audience what you expect from them. Make sure that any links you have are obvious and let it be known how to use them. You may repeat those sections by putting them in the beginning and the end of a message.
Your emails must be personal. The more personal they are. The better people will respond to them. Do your best to communicate in a way that doesn’t scream “Advertising.” Speak in a friendly one-on-one style with an amicable tone. By using your emails in a respectful, familiar manner, you will be able to make use of the most personal advertising method, there is.
As you can see, email marketing is among the best ways to reach and increase your valuable customer base. The advice provided herein can assist you in your foray into email marketing so that you can eventually master it.